Amazon Seller Account Pakistan: Proven Registeration in 2025

Selling on Amazon, the world’s largest online marketplace, can be a game-changer for individuals and businesses in Pakistan. With Amazon now officially supporting sellers from Pakistan, the opportunities to reach a global customer base are immense. This guide will walk you through every step of registering your Amazon Seller Account using your Pakistani documents, ensuring a smooth and successful start to your e-commerce journey.

We understand that navigating international platforms can feel daunting, especially when it comes to documentation. But don’t worry, we’re here to break down the process into simple, manageable steps. By the end of this guide, you’ll have a clear understanding of what’s required, why it’s needed, and how to provide it correctly.

Understanding Amazon Seller Account Types

Before you begin the registration process, it’s helpful to understand the two main types of Amazon Seller Accounts: Individual and Professional. Choosing the right one depends on your selling volume and business goals.

Individual Seller Account

The Individual selling plan is perfect for those just starting out or planning to sell fewer than 40 items per month. With this plan, you pay a per-item fee (currently $0.99) when an item sells. T¹here’s no monthly subscription fee. It’s a great way to test the waters without a significant upfront commitment.

Professional Seller Account

The Professional selling plan is designed for sellers who expect to sell more than 40 items a month. This plan costs a flat monthly subscription fee (currently $39.99), regardless of how many items you sell. I²t comes with additional features like bulk listing tools, inventory management, and access to advanced reporting, which are crucial for scaling your business. I³f you’re serious about your Amazon venture, this is generally the recommended option.

You can always switch between plans later, so don’t feel locked in. If you start with Individual and your sales grow, upgrading to Professional is straightforward.

Essential Documents and Requirements for Pakistanis

Gathering all your documents beforehand is crucial. It saves time and prevents delays during the registration and verification process. Amazon is very particular about the accuracy and clarity of submitted documents. H⁴ere’s a detailed list of what you’ll need, specifically tailored for Pakistani individuals and businesses:

1. Valid Government-Issued Identification

This is your primary identity proof. Amazon needs to confirm who you are.

What to do: You’ll need either your National Identity Card (CNIC) or your Passport. Many experienced sellers recommend using a Passport if available, as it’s often more readily accepted for international verification. If using a CNIC, ensure both the front and back are clearly scanned or photographed.
Why to do it: Amazon uses this to verify your legal name, date of birth, and identity, which are critical for security and legal compliance.
How to do it:
- Scan or take a high-resolution, clear photo of your chosen ID.
- Ensure all four corners of the document are visible.
- The information (your name, photo, date of birth, CNIC/Passport number, expiry date) must be legible and not blurry.
- If your CNIC has information on both sides, merge them into a single PDF or image file if the upload portal allows only one file, or upload separately if prompted.
- Make sure the name on your ID exactly matches the name you will enter during registration. Even minor discrepancies (e.g., a middle name missing) can cause issues.
Common Mistake: Uploading blurry images, cropped documents, or images with glare.
Tip: If using a CNIC, especially if it’s bilingual, ensure the English text is clear. Sometimes Amazon’s system might struggle with Urdu text. A notarized English translation of your CNIC might be requested in some rare cases if issues arise, though it’s not a standard requirement initially.

2. Proof of Residential Address

This document confirms your physical address in Pakistan.

What to do: A recent bank account statement or a credit card statement is generally preferred. Some sellers have also successfully used utility bills (electricity, gas, landline phone bill).
Why to do it: Amazon needs to verify your physical address for compliance and security purposes. This ensures that the person registering the account is indeed located where they claim to be.
How to do it:
- Obtain a bank statement (current or savings account) or credit card statement issued within the last 180 days (6 months).
- The statement must clearly show your full name and residential address, matching what you provided for your ID and during registration.
- It must have the bank’s official logo, name, and ideally, an issue date.
- Ensure the document is a full page scan/photo, not just a cropped portion.
- For utility bills, they must also be recent (last 90 days is generally safer) and show your name and address.
Common Mistake: Submitting old statements, statements with incomplete addresses, or mobile phone bills (which are often not accepted).
Tip: If you don’t have a recent bank statement or utility bill in your name, consider opening a new bank account or requesting a detailed statement from your existing bank. Banks like HBL, Standard Chartered, and MCB are frequently used by Amazon sellers due to their robust online banking and international transaction capabilities.

3. Internationally Chargeable Credit Card

This is for Amazon to charge fees (e.g., monthly subscription, selling fees).

What to do: You need a valid credit card (Visa, MasterCard, or American Express are commonly accepted) that can be charged for international transactions. A debit card with international transaction capabilities might also work, but a credit card is generally more reliable.
Why to do it: Amazon uses this card for charging your monthly subscription fees (for Professional accounts), referral fees, and any other expenses incurred on the platform. It also serves as another layer of identity verification.
How to do it:
- Ensure your card is active and has sufficient credit/funds.
- The name on the credit card should ideally match the name on your Amazon Seller Account.
- You will enter the card details (card number, expiry date, CVC) directly into the Amazon Seller Central portal. Do NOT upload an image of your card.
Common Mistake: Using a local-only debit card that cannot process international charges.
Tip: Most major Pakistani banks offer international credit and debit cards. Confirm with your bank that your card is enabled for international online transactions.

4. Bank Account for Disbursements

This is where Amazon will send your earnings.

What to do: A local Pakistani bank account in your name or your business’s name.
Why to do it: This is the account where Amazon will deposit your sales proceeds after deducting their fees.
How to do it:
- You’ll provide your bank name, account number, and bank routing code (IBAN in Pakistan) during registration.
- Ensure the account is active and can receive international transfers (USD).
- The name on the bank account should match the name on your Amazon Seller Account for seamless transactions.
Common Mistake: Providing incorrect bank details, leading to delayed or failed disbursements.
Tip: While you can use any bank, consider those with strong international services. Payoneer is a popular option for many international sellers, and Amazon does accept Payoneer account statements as proof of address. However, for disbursements, a direct bank account in Pakistan is generally used.

5. Tax Information (NTN)

For tax compliance in Pakistan and with Amazon.

What to do: Your National Tax Number (NTN) issued by the Federal Board of Revenue (FBR).
Why to do it: As an online seller, you are conducting business, and Amazon requires your tax identification for compliance. You’ll complete a “Tax Interview” during the registration process to determine your tax obligations.
How to do it:
- If you don’t have an NTN, apply for one through the FBR’s online portal (e-portal.fbr.gov.pk). It’s a relatively straightforward process for individuals.
- During the Amazon registration, you’ll be guided through an online tax interview where you’ll provide your NTN and answer questions about your business structure and tax residency.
Common Mistake: Not having an NTN or providing an incorrect one.
Tip: It’s highly advisable to consult with a tax advisor in Pakistan to understand your tax obligations as an Amazon seller, especially regarding income tax and potentially sales tax (GST) if your business grows significantly.

6. Phone Number

For contact and verification.

What to do: A valid mobile phone number.
Why to do it: Amazon uses this for sending One-Time Passwords (OTPs) for verification during registration and for critical account alerts.
How to do it: Enter your Pakistani mobile number with the correct country code (+92). Be prepared to receive an SMS with a verification code.
Common Mistake: Providing an inactive number or a number you don’t have immediate access to.

7. Email Address

For communication and account access.

What to do: A unique, active email address that you regularly check.
Why to do it: This will be your primary login ID for Amazon Seller Central and how Amazon communicates important updates, notifications, and alerts regarding your account and sales.
How to do it: Enter your preferred email address. Amazon will send a verification link or code to this email to confirm it’s yours.
Common Mistake: Using an email address that you don’t check frequently or one that is already associated with another Amazon account (even a buyer account, which can sometimes cause issues).

Step-by-Step Registration Process

Once you have all your documents ready, you can start the Amazon Seller Account registration. Follow these steps carefully:

Step 1: Visit Amazon Seller Central

This is where your journey begins. Access the official Amazon Seller Central website for registration.

What to do: Go to the Amazon Seller Central website (sell.amazon.com).
Why to do it: This is the dedicated portal for sellers to register and manage their Amazon businesses.
How to do it: Click on the “Sign up” or “Register now” button. You will be prompted to create a new Amazon account or sign in with an existing Amazon buyer account. It’s generally recommended to create a new account dedicated to your seller activities, but you can use an existing one if you prefer, keeping in mind that some sellers report fewer issues with a fresh account.

Step 2: Account Creation and OTP Verification

You’ll start by providing basic login details.

What to do: Enter your name, email address, and create a strong password. You’ll then verify your phone number.
Why to do it: This establishes your primary login credentials and contact method for Amazon Seller Central.
How to do it:
- Fill in your full legal name exactly as it appears on your ID.
- Enter your chosen email and password.
- Select Pakistan (+92) as your country code and enter your mobile number.
- An OTP (One-Time Password) will be sent to your mobile. Enter this code to verify your number.
Common Mistake: Entering a nickname instead of your full legal name. This will cause document verification issues later.

Step 3: Business Information

Provide details about your business entity and location.

What to do: Select your business location as “Pakistan” and choose your business type.
Why to do it: Amazon needs to categorize your seller account correctly for legal and operational purposes.
How to do it:
- For “Business Location,” select “Pakistan.”
- For “Business Type,” you’ll typically choose “None, I am an individual” if you’re registering as a sole proprietor, or the relevant option if you have a registered company (e.g., Privately-owned business).
- Enter your full legal name again, ensuring it matches your ID.
Tip: If you plan to register a proper company later, it might be easier to start as an “Individual” and then update your business information once your company is incorporated and you have all the necessary corporate documents.

Step 4: Personal Information and Address

This section is crucial for identity and address verification.

What to do: Provide your personal details and residential address.
Why to do it: This information is cross-referenced with your submitted documents to verify your identity and physical location.
How to do it:
- Enter your Country of Citizenship, Country of Birth, and Date of Birth exactly as they appear on your ID.
- Choose your “Proof of Identity” document type (National ID or Passport).
- Enter the ID number and its expiry date.
- Provide your full residential address, making sure it precisely matches the address on your bank statement or utility bill. Double-check spelling and punctuation.
- Confirm your address is correct by ticking the confirmation box.
Common Mistake: Any mismatch in name, date of birth, or address between the form and your documents will lead to rejection.
Tip: If your address on your CNIC is different from your utility bill (e.g., permanent vs. current), use the address that appears on your bank statement or utility bill, as this is the document Amazon primarily uses for address verification.

Step 5: Billing Information

Provide your internationally chargeable credit card details.

What to do: Enter your credit card number, expiry date, and the name on the card.
Why to do it: This card will be used for Amazon’s charges, such as monthly subscription fees (if Professional) and any advertising costs.
How to do it: Carefully input your credit card details. Amazon will often make a small pre-authorization charge (which is usually refunded) to verify the card’s validity.
Common Mistake: Using a card that is not enabled for international online transactions. Contact your bank if you are unsure.

Step 6: Store and Product Information

Set up your basic Amazon storefront.

What to do: Choose a name for your Amazon store and answer a few questions about your products.
Why to do it: This is the public name buyers will see for your brand on Amazon. The product questions help Amazon understand your selling intent.
How to do it:
- Enter your desired “Store Name.” Choose something unique and relevant to your brand. You can change it later if needed.
- Answer questions like: “Do you have UPC codes for all your products?”, “Are you the manufacturer or brand owner for the products you want to sell?”, and “Do you have a registered trademark for your products?”. Answer these honestly.
Tip: Don’t worry if you don’t have UPCs or a registered trademark yet. You can still proceed. These questions help Amazon guide you on further steps, like applying for GTIN exemption or Brand Registry later on.

Step 7: Identity and Address Verification (Document Upload)

This is where you upload the documents you prepared.

What to do: Upload clear, high-quality scanned copies or photos of your government ID and proof of address.
Why to do it: This is the final and most critical step for Amazon to verify your identity and address against the information you provided.
How to do it:
- You will be prompted to upload your “Proof of Identity” document (Passport or CNIC). Ensure it meets all the criteria mentioned in the “Essential Documents” section (clear, full, all info visible, correct file format like PDF, JPG, PNG).
- Next, upload your “Proof of Address” document (Bank Statement or Utility Bill). Again, ensure it meets all criteria (recent, name and address match, bank logo visible, full page).
- Follow the on-screen instructions carefully. Some sections may require both front and back of your ID.
Common Mistake: Low-quality scans, documents that are cropped, expired, or have mismatched information. Not uploading both sides of CNIC if vital information is on the back.
Tip: If your documents are not in English, Amazon might request a notarized translation. However, most Pakistani documents (especially passports and sometimes CNICs) have English content that is usually accepted.

Step 8: Video Call Verification (If Requested)

Sometimes, Amazon requires an additional layer of verification.

What to do: You might receive an email or a notification in Seller Central inviting you to a video call with an Amazon representative.
Why to do it: This is an additional security measure to confirm your identity, especially if there were any ambiguities in your submitted documents or if Amazon’s system flags anything.
How to do it:
- Schedule the video call at a convenient time.
- On the day of the call, ensure you have your original government-issued ID (Passport or CNIC) and the proof of address document (Bank Statement/Utility Bill) physically with you.
- Join the call from a quiet, well-lit place.
- The Amazon representative will ask you to show your documents to the camera and might ask a few questions to confirm your identity and the details you provided. Be calm and answer truthfully.
Common Mistake: Not having the original documents ready, poor internet connection, or an unsuitable environment for the call.
Tip: This step is not always required, but be prepared for it. It’s a standard part of Amazon’s robust verification process.

After Submission: What to Expect

Once you’ve submitted all your documents and completed any verification calls, the waiting game begins. Amazon’s verification process can take anywhere from a few days to a few weeks, sometimes even longer if there are issues.

Verification Status

You can check the status of your application by logging into your Amazon Seller Central account. You will also receive email notifications.

Potential Issues and How to Resolve Them

It’s not uncommon for new sellers to face minor hurdles during verification. Don’t get discouraged if your application isn’t approved immediately.

Document Rejection: If a document is rejected, Amazon will usually tell you why (e.g., blurry, expired, mismatched information). Carefully read their feedback, correct the issue, and re-upload the document.
Address Mismatch: Ensure the address on your utility bill or bank statement is exactly as entered in Seller Central, including abbreviations and formatting.
Name Mismatch: The name on your ID must exactly match the name you entered.
Expiry Dates: Make sure all IDs are valid and not expired.
Lack of Clarity: Always submit high-resolution, clear, and complete scans or photos.

If you face persistent issues, you can open a case with Amazon Seller Support through the Seller Central interface. Be polite, clear, and provide all necessary details. Sometimes, persistent follow-up is required.

Setting Up Your Seller Central Account

Once your Amazon Seller Account is approved, congratulations! The next phase is setting up your Seller Central dashboard to prepare for selling.

1. Get Familiar with Seller Central

Seller Central is your control panel for everything related to your Amazon business.

What to do: Explore the dashboard, menus, and various sections.
Why to do it: Understanding the interface is vital for managing inventory, orders, payments, advertising, and customer service.
How to do it: Click through different tabs like Inventory, Orders, Pricing, Advertising, Reports, Performance, and Apps & Services. Read the help articles available within Seller Central.
Tip: There are many free resources, webinars, and courses provided by Amazon (Seller University) that can help you learn the ropes.

2. Configure Deposit Method

Ensure your Pakistani bank account is correctly linked for receiving payments.

What to do: Navigate to “Settings” > “Account Info” > “Payment Information” > “Deposit Methods.”
Why to do it: This is where your earnings will be deposited. Accurate details are critical for timely disbursements.
How to do it: Select “Pakistan” as your bank location and enter your bank name, account number, and IBAN. Double-check all details.

3. Update Business Information (if needed)

If you started as an individual and later registered a company, update your details.

What to do: Go to “Settings” > “Account Info” > “Business Information.”
Why to do it: Keeping your business information accurate and up-to-date is essential for compliance and smooth operations.
How to do it: Edit your legal entity type and provide corporate documents (e.g., SECP registration certificate, Articles of Association) if you’ve transitioned from an individual to a registered company.

4. Set Up Your Shipping Settings

Define how you will fulfill orders.

What to do: Configure your shipping regions, rates, and fulfillment options.
Why to do it: Buyers need to know when to expect their orders and how much shipping will cost.
How to do it: Go to “Settings” > “Shipping Settings.” You can choose between fulfilling orders yourself (FBM – Fulfillment by Merchant) or using Amazon’s fulfillment services (FBA – Fulfillment by Amazon). For FB⁵M, you’ll set your own shipping rates and delivery times from Pakistan. For FB⁶A, Amazon handles storage, picking, packing, and shipping, which simplifies logistics but requires sending inventory to Amazon warehouses.
Tip: For new sellers, starting with FBM for local sales or smaller, lightweight items might be easier to manage initially. However, FBA offers significant advantages for scaling and reaching international customers, as it provides Prime eligibility. Resea⁷rch both models thoroughly.

5. List Your First Product

Start adding products to your Amazon store.

What to do: Go to “Inventory” > “Add a Product.”
Why to do it: This is how your products become visible to potential buyers on Amazon.
How to do it:
- Search for an existing product if you are selling something already available on Amazon.
- If your product is unique, create a new product listing by providing product details, images, descriptions, and pricing.
- Ensure high-quality images and compelling product titles and descriptions to attract customers.
Tip: Adhere strictly to Amazon’s listing guidelines, especially for images and product titles, to avoid listing suppression or account warnings.

Key Considerations for Pakistani Sellers

Selling on Amazon from Pakistan comes with unique advantages and challenges. Here are some important points to keep in mind:

Logistics and Shipping from Pakistan

Shipping internationally requires careful planning.

Fulfillment by Amazon (FBA): This is often the most convenient option for international sellers. You ship your products in bulk to an Amazon fulfillment center in the target country (e.g., USA, UK, UAE), and Amazon handles the storage, picking, packing, and shipping to the customer. This ⁸also makes your products eligible for Amazon Prime.
Fulfillment by Merchant (FBM): If you choose to ship products yourself, you’ll need reliable international courier services (DHL, FedEx, UPS). Be aware of shipping costs, transit times, and customs duties in the destination country.
Tip: Research international shipping partners thoroughly. Factor in shipping costs and potential customs duties when pricing your products.

Product Sourcing and Quality Control

Ensure your products meet international standards.

What to do: Source high-quality products, whether locally from Pakistan or internationally. Implement strict quality control measures.
Why to do it: Product quality directly impacts customer reviews, returns, and your seller performance metrics.
How to do it: Work with reputable suppliers. Inspect products thoroughly before shipping them to Amazon or directly to customers.
Tip: Consider products that are unique to Pakistan or where Pakistan has a competitive advantage, such as textiles, leather goods, handicrafts, or certain agricultural products, ensuring they meet international market standards.

Customer Service

Excellent customer service is paramount on Amazon.

What to do: Respond promptly to customer inquiries and resolve issues professionally.
Why to do it: Positive customer feedback and high seller ratings are crucial for long-term success and maintaining good account health.
How to do it: Monitor your Amazon Seller Central notifications for customer messages. Be courteous, clear, and efficient in your responses.
Tip: If you’re selling in a different time zone, plan how you’ll manage customer inquiries within Amazon’s required response times (usually 24 hours).

Financial Management and Currency Conversion

Understand how payments work and manage currency fluctuations.

What to do: Keep track of your sales, fees, and disbursements. Understand currency conversion rates.
Why to do it: Effective financial management ensures profitability and compliance.
How to do it: Amazon typically disburses funds in the local currency of the marketplace (e.g., USD for Amazon.com). If you’re using a Pakistani bank account, your bank will convert these funds to PKR. Be aware of exchange rates and any associated bank fees.
Tip: Consider using third-party payment services that offer competitive exchange rates, although direct bank transfer is the most common method for Amazon.

Tax Compliance in Pakistan

Meet your FBR obligations.

What to do: File your income tax returns with FBR, declaring your Amazon earnings.
Why to do it: Compliance with Pakistani tax laws is mandatory.
How to do it: Maintain proper records of your sales, expenses, and Amazon disbursements. Consult a tax professional to ensure you’re fulfilling all your tax obligations.
Tip: As your business grows, you might need to register for General Sales Tax (GST) if your turnover exceeds a certain threshold. Stay informed about FBR regulations.

Conclusion

Registering an Amazon Seller Account using your Pakistani documents is a significant step towards tapping into the immense potential of global e-commerce. While the process requires attention to detail and patience, especially during the verification phase, it is entirely achievable. By carefully preparing your documents, accurately filling out the information, and being ready for any additional verification steps, you can set up your account successfully.

Remember, selling on Amazon is a journey. It requires continuous learning, adaptation, and dedication. Start small, understand the platform, focus on customer satisfaction, and gradually scale your operations. Pakistan’s inclusion on Amazon’s approved seller list is a golden opportunity; with this guide, you are now well-equipped to make the most of it. Best of luck on your Amazon selling venture!

Resources

Amazon Seller Central
Amazon Seller University (available within Seller Central)
Federal Board of Revenue (FBR) Pakistan (for NTN registration)
Third-party payment solutions for international transfers (e.g., Payoneer, Grey)
International freight forwarders with FBA experience (e.g., DHL, FedEx, local freight companies specializing in US/Europe routes)
Product research tools (e.g., Jungle Scout, Helium 10, Viral Launch – for market analysis and product ideas)
Sourcing platforms (e.g., Alibaba.com)